Team: 1 Visual designer, 1 UX Designer, 1 Producer, +
Role: UX Designer
Year: 2020
We wanted to use our platform to celebrate the work that Google has created in efforts to support the Latino community. We created a site to house doorways to these demonstrations and to provide resources
UX Goals
On the About team at Google Brand Studio, our goals are to curate sites that cater to our users needs and curiosities. They do a good job at informing and providing our users with what Google has to offer and supplying knowledge and resources to empower. UX plays a role in this by enabling to user to have a seamless experience while navigating from page to page, facilitating their discovery.
Questions we asked before
What do we want the user to walk away with
How does compare with our BHM work (Black History Month)
How can we find balance between celebrating and being helpful (being sensitive and helpful)
Can this be landing page for all creative not just HPP
like campaigns to inform consumers so it should highlight some edu
Should we go into details about resources for take user to places with links
use traffic this way (not everything needs to be found on the site but housed
call out individual services)
Final Design
Takeaways
Our turnaround time was 6 weeks. In those 6 weeks we were supposed to launch our site. Our goal was to get the most out of our sidebars. When we didn’t get some copy approved, we couldn’t use all sidebars we intended to. We kept one.
Learning: Have alternatives & validate them. I learned the importance of pushing for copy options no matter time restrictions. They play a big part in the experience and should be equally prioritized. Constant communication with the PM and team is vital.